UPDATED 11/01/2014-A self-published book is any book that the author pays to produce, print and promote. This publishing option is becoming increasingly popular as technology makes it easier for authors to either find talented freelancers who can perform self-publishing services for them or take on the challenge of producing, printing and promoting their books on their own.
Here are the 7 Steps to a Simplified Self-Publishing Strategy:
- Outline Your Book Publishing Plan. Your publishing plan is all about outlining what your book’s message is, who your target audience is, and how you plan to publish your message in a way that wows them and is easy for them to find in the market place. When you finish, your plan should define your publishing goals, include steps for you to follow and a budget that describes how much money you’ll need to finance your vision and how you plan to spend it. The PLAN Your Book e-Guide is a great starting place for building your plan.
- Write Your First Draft. Some authors prefer to jump right in and write their book manuscript. Others prefer to start by organizing their ideas and gradually building them into a book. The only wrong way to write your manuscript is to not write it at all. The WRITE Your Book e-Guide is designed to help you avoid that particular catastrophe.
- Edit Your First Draft into a Polished Manuscript. This step involves having your book go through multiple rounds of editing to make sure that your message is clear, engaging and effective. Bestselling authors use editors, so if this is your first book you will most certainly need one too. You’ll also learn more about editing as part of the WRITE Your Book e-Guide.
- Prepare Your Platform. Your platform allows potential readers to learn more about you before they decide to buy your book, and it allows your readers to stay connected with you and be some of the first to buy your new products or services as you introduce them. But great platforms don’t just happen, they must be planned. Your publishing plan that you prepared before you wrote your book may have addressed it, but now that the book is written and edited, it is time to write a much more concrete marketing plan and build the platform based on that plan. The PUBLISH Your Book e-Guide is a great resource for this step.
- Produce Your Book. Once the content is set, it’s time to format your print book and/or e-book, record your audiobook (if you are selling one), choose your title, design your book cover, and make arrangements to print your book that compliment your distribution choice. If you have chosen to work with a self-publishing company, carefully review the terms of your agreement to see how much of this work is included. There is so much more that I could share with you about this step, but you’ll have to read the PUBLISH Your Book e-Guide to learn it because my goal for this post is to keep it simple.
- Distribute Your Book. This is the part where you focus on planning how you will physically get the book from your possession into the hands of your readers. You can use other companies to do this or focus on physically doing this yourself through speaking engagements, conferences & seminars. For specific tips on which distributors to partner with-you’ve guess it-check out the PUBLISH Your Book e-Guide.
- Sell Your Platform and Book. Although you may have the best book in the world on your topic, no one will buy if they don’t know about it. So now is the time to share your platform with the people who have the problem that your message solves using the marketing strategy that you drafted in your publishing plan and refined in the marketing plan you created after you wrote your book. The SELL Your Book e-Guide can tell you more.
There are a lot of moving parts within each of these steps, so it’s not exactly easy, but the process can certainly be simplified by following this order.
Traditional publishing companies have large teams of experts who can all work simultaneously. But the reality for self-published authors is that-even when they do have a great team-they are ultimately responsible for managing everything.
These seven steps are designed to make that publication management job simple, even for the first-time self-published author.
Is there anything about the order of these steps that surprises you?