By Tony Eldridge, creator of Marketing Tips For Authors
When you’re an author, it can become overwhelming when you realize you are responsible for marketing your book. You read a lot of blogs, books, and newsletters giving you advice to do this and do that; but the choices can be confusing. Knowing what to do and how to do it can be two different things.
As you develop your book marketing plan, I invite you to consider the following weekly goals to incorporate into your routine. They are simple activities but they will help you expand your platform, extend the visibility of your book, deepen your network, and keep you constantly moving forward with your plan.
These are by no means all the things you should be doing, but they will help you get started with productive activities.
1. Have a guest on your blog or be a guest on another blog– To help you get in front of new people, there are few things easier or more effective than having a guest on your blog or by writing a post for someone else. Each week, look for one way you can expand your visibility through guest blogging.
2. Comment on 10 blog posts– Start off by committing to comment on two posts per day. This is a great way to get your name out there while building relationships and establishing your own expertise.
3. Subscribe to 1 new blog– A real danger when trying to market your book is remaining stagnant. If you make it your weekly goal to find a new blog to subscribe to, you’ll help ensure that you are constantly learning new things. But the strength of this goal is in the research process itself. Just by looking for new blogs you want to subscribe to, you’ll expand your knowledge base.
4. Implement 1 SEO strategy into your blog or website– Search Engine Optimization, or SEO, is important to make sure you are giving your blog or website the best chances at feeding the search engines. This is important to make sure searchers find your site when they are using keywords. You don’t have to be a technical expert to implement simple SEO techniques and a quick visit to Google, YouTube, or even the search feature on my blog will give you easy things you can do each week for SEO.
5. Help 1 author promote his or her book– As you create your network, you will realize how important it is for others to help promote you and your book. In this spirit, set a goal each week to find another author for you to help. Call it karma, “what goes around, comes around,” “the golden rule,” or whatever you wish. The truth is, you will only get so much help without being willing to help others.
6. Introduce yourself to 1 new leader in your book’s niche topic– Each week, identify at least one new influencer and introduce yourself. If you do, you will be surprised at how quickly and deeply your network can grow.
7. Find 1 new testimonial for your book– We all love to hear great things about our book from readers. Make sure you keep your ears open for these golden tidbits. And if someone tells you they love your book, let them know how much that means to you and ask if they would mind shooting you an e-mail or doing an Amazon review for you.
These seven weekly book marketing goals really are simple to execute and they can make an impact in your attempts to find readers for your book. But beyond that, they help you steadily build your book marketing muscles so you’ll be able to do bigger and greater things in the future.
Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a “first rate thriller brimming with intrigue and adventure.” He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests. His new novel,The Lottery Ticket, was just recently released on Kindle.
Question-What is your reaction to these 7 weekly book marketing tips?
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