High achievers often have a coach or mentor who guides them through the challenges that come between where they are and where they want to be. If your book’s message is about overcoming challenges, your readers may be interested in one-on-one or group coaching that helps them apply the message to their unique situation.
A coaching business is not ideal or possible for every author’s message, but the following tips from the successful motivational coach and certified guerrilla markerter Monroe Mann should help you decide if this is a good option for you.
A Quick Definition of Coaching
In short, coaching is a quickly growing field based on asking questions that help people discover their own solutions, challenging them to set goals, offering structure that helps them reach their goals, and then holding them accountable to accomplishing the goals they have set.
Consultants offer solutions to problems, but coaching is more about helping people discover and solve their own problems.
How to Know if Coaching Is Right for Your Message
The simplest way is to ask readers, people who are connected to your author platform, and complete strangers who are members of your target audience if they have ever/or would sign up for a coaching program.
Another way is to research coaches on your topic. If you find others who are coaches, that is a sign that people are already investing in those services.
But I highly warn against starting a coaching business without being sure that people are already spending money on solutions like yours or that your readers are interested in spending more money with you to help them apply the message that is in your book.
Monroe Mann’s Quick Tips for Starting Your Coaching Business
These tips are my distilled notes from Mann’s “Start Your Own Coaching Business: Your Step-by-Step Guide to Success.” I’ll warn you in advance that there is much more involved in coaching, so use these quick tips as a simplified overview to help you get as picture of what it is to own a coaching business.
- Choose Your Clients Wisely-Choose people who have a record of finishing projects
- How to Coach:
- Ask probing questions to get to the heart of the matter,
- Listen to what your client has to say,
- Empathize with their situation, and
- Guide them firmly forward.
- Layout for a typical one-hour session:
- 1-2 min. pleasantries then transition with, “Okay, so what have you been up to?”
- through the rest of the hour by asking questions about their projects, finances, their marketing, etc. and listening to what they have to say as well as how they say it.
- Give homework as you go by saying “Ok, write that down. Add that to your to-do list” and by the end of the session they will have a list of activities that they can focus their attention to.
- End each session with a review of everything that was covered (this also serves as a checklist for all the avenues you want to cover each mtg. I.e. attitude and psychology, projects and book ideas, finances and investing, marketing and sales, long-term strategy.)
- Create a flexible format for your coaching program.
- Practice makes perfect, so keep updating and adapting your program as you go.
How to Learn More About Coaching
- Google “Tony Robbins.” He is pictured above and some have argued that his work has built the life coaching industry to what we see it as today. However, he doesn’t offer a lot of life coaching training resources, so you will have to learn by seeing what he is doing to see what is possible.
- Read Monroe Mann’s “Start Your Own Coaching Business: Your Step-by-Step Guide to Success.”
- Read “Coaching Questions: A Coach’s Guide to Powerful Asking Skills” by Tony Stoltzfus
- Read “Guerrilla Marketing for Coaches: Six Steps to Building Your Million Dollar Coaching Business” by Jay Conrad Levinson and Andrew Neitlich
- Visit the International Coach Federation website
- Visit the International Association of Coaching website
- Visit the American Coaching Association website
- Ask members of your offline and online communities if they know you coach you can interview to learn more about the field. I guarantee that you will find at least one coach in your network or find someone in your network who knows a coach.
Coaching can be a great way to take your book’s message to the next level, but it is wise to make sure that there is demand for coaching services before investing a lot of time and money into building a coaching business.
Image Attribution: By Steve Jurvetson (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons