If you want to inspire your book’s readers to take action, you should read Michael Port’s “Book Yourself Solid.” But I don’t want you to read it because of what he wrote, I want you to read it because of the way he wrote it and how he positioned his business to collect contact information from potential clients.
Keep reading to learn the top three things I love about Michael Port’s bestselling book “Book Yourself Solid” and how you can use his model for your next book.
1. Every reader is invited to download a workbook version of the book for FREE from his website.
I love this approach because people who are attracted to workbooks are interested in doing the work required to get the results mentioned in the book. And instead of making the workbook a separate publication that readers have to pay for, they can download it for free from his website…after they give him their contact information.
This means he knows who the motivated people are who are reading his book and he has a way to follow-up with them and offer related products and services through a specific email autoresponder system.
2. The book explicitly challenges readers to complete small and specific actions throughout the book.
Port does not simply share amazing pieces of information, he challenges readers to think about, write about, or do something with the information and then record the outcome. These actions are included in the workbook, but for those who didn’t visit the website to download the workbook by the second or third chapter begin to see the value of the workbook they have been encouraged to print and write on.
I’m familiar with the concept of offering free downloads because Suze Orman and Robert Kiyosaki both do it a lot in their books, but Port is the first author I have seen to consistently yet subtly reinforce it throughout the book by inserting notes about where workbook activities fit in with the message.
I also like this approach because it encourages readers to take several small steps while they read that lead up to them adopting the full solution presented in the book instead of expecting them to passively read and then challenge readers to take action after they have read the entire book.
3. The book clearly breaks down each step of his solution while offering success stories for encouragement.
Port’s book title, “Book Yourself Solid” offers a huge promise to readers who have a service business and want to make more money. So keeping his steps simple and sharing success stories makes it easier for even the most skeptical readers to believe they can reach the goal and adopt his methods.
If you want your readers to change the way they see things or adopt a new habit, then you may want to adopt some or all of Michael Port’s strategies. And if you own a service-based business or non-profit, then you will want to not only adopt his strategies, but read his book and follow his tips.
Because the truth is, the strategies he recommends for booking yourself solid include using all three of the things I love about his book plus much more that he has proven to work for almost everyone from massage therapists and real estate agents to contractors and consultants.
So what do you have to lose?