Is Your Vision for Your Book Big Enough?

When you publish your book, your message does not have to be limited to those pages. “Hunger Games,” “Divergent,”and “The Devil Wears Prada” are just a few of my favorite book-based-movies,  “Bones” is probably my favorite book-based television show, and although I have always been a fan of the game “Monopoly,” I definitely plan to use “Rich Dad, Poor Dad” author Robert Kiyosaki’s game “Cashflow” to teach my children about finances.

If you haven’t considered remixing your book’s message into products other than your book, you will want to read the rest of this post so you can avoid leaving outreach opportunities and money on the table.

There is no limit to the ways you can share a message, but starting with a book is usually the best way because after you have invested so much time and energy into articulating your message into the book you can easily recruit others to remix that same message into new products.

Why would you want to remix your message into new products? 

Let’s be honest, everyone in your target audience will not read your book. It’s nothing personal, it’s just that everyone learns in different ways and your single book cannot meet the needs of everyone. So if you create multiple ways to share your message, then you will be able to capture the attention of a lot more people with the same message. The new book-based products you will create are known as information products because they are products that share information.

People can learn by reading or writing, listening, watching, or doing, so the rest of this post shares information product ideas for each of these learning modes.

I challenge you to read through the list of information products and choose a single product that you think will be the best book spin-off product for you to start with to reach your target audience. If you haven’t written your book yet, you will want to base your spin-off ideas on what you have learned in your research about your target audience. If your book has been published-or at least written-base your choice on feedback from your readers.

Information Product Ideas for Readers and Writers

  • Workbooks
  • Journals
  • Quizzes and Surveys
  • Template Guides
  • Activity Worksheets
  • Brochures
  • Booklets
  • e-Books 
  • Text-based Slideshows (See Slideshare for examples)
  • Blogs
  • e-Newsletters or e-Magazines
  • Case Studies
  • Guest Posts on Other People’s Blogs
  • Articles in Established Print Magazines
  • Articles in Established Newspapers
  • Articles on Your Website
  • White Papers
  • Research Reports
  • Microsites (A small website dedicated to a niche topic)
  • Your Own Print Newspaper

Information Product Ideas for Listeners

  • Instructor’s Guides (allows you to train others to teach your message)
  • Discussion Guides (allows groups to arrange their own discussions)
  • Podcasts
  • Radio Show
  • Audiobook
  • Teleconference
  • Slideshows that include audio
  • *Speaking/Live In-Person Events (Workshop, Seminar or Conference)

Information Product Ideas for Watchers

  •  Videos (Think Vimeo, YouTube, MP4 files on your website or even DVDs)
  • Movie (Feature film or documentary)
  • TV Show
  • Infographics
  • Digital Magazines
  • Print Magazines
  • Microsites
  • Slideshows
  • Webinars/Webcasts (Live and/or Recorded)
  • *Speaking/Live In-Person Events (Demonstration, Workshop, Seminar or Conference)

Information Product Ideas for Doers

  •  Workbooks
  • Journals
  • Quizzes and Surveys
  • Template Guides
  • Activity Worksheets
  • Webinars/Webcasts (Live and/or Recorded)
  • *Speaking/Live In-Person Events (Demonstration, Workshop, Seminar or Conference)
  • Mobile Apps
  • Games/Gamification
  • *Coaching/Mentoring Services
  • *Mastermind Groups

Final Thoughts

*I know that a few ideas listed that are technically not information “products,” but I included them to show the wide range of possibilities.

Restricting your message to the pages of a book can restrict its impact and the amount of cash flow you can generate from it so you can afford to continue sharing your message. Use the list of information product ideas on this page as inspiration for finding more ways you can reach your target audience with the same message.

Starting with a book is an excellent choice because it challenges you to articulate your entire message, but once you have the book you can partner with professionals who can help you create any number of the products listed above to help you reach more people. The key is to survey and interview members of your target audience so you will know which products will mean the most to them.

Start with a book, but don’t limit your message to the book.


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Danielle Fetherson

Danielle helps aspiring authors become published authors. She believes that everyone has at least one book on the inside of them that can make a positive impact on someone else's life. If you have been thinking about writing a book, learn how to start your book today with the free resources at


  1. Danielle, thank you very kindly for sharing your gift, talent, wisdom and experience with us. As an aspiring motivational speaker looking to write a book, I am so very grateful to have found you. You can’t image the relief I now feel knowing I have you as an expert to help me share what God has given me in a format that will be fruitful. Not only do I respect your gift and talent, I also respect your business ethics, you certainly operate with integrity and that is of upmost importance to me. I am looking forward to creating with you, what I probably could not have created on my own.

    Love & Respect,