Authors have a natural tendency to spend more time wondering why people are not buying their book than on exploring why people are buying their book. There can be a million reasons why people are not buying-and that they don’t know about it yet is only one of many-but if you uncover the few specific reasons that people are buying your book, then it will be much easier for you to find others who will buy for the same reason.
Pay attention to the sequence of events that come immediately before and after your sales and look for opportunities to reproduce those events at will to help you sell more books. For example, if you noticed that you sold more books after a speaking engagement, do more speaking engagements. If you sold more books after doing a few interviews on talk shows, then maybe you should do more talk show interviews.
When you first publish your book, you end up guessing at how you can get people interested in buying your book. After your book has started to sell, you get access to information that you can use to make more educated decisions about how you promote your book. A popular saying among authors is that your book will stop selling the moment that you stop selling it, but sometimes you don’t need to use a lot of different strategies to keep selling your books-all you need is to consistently do what has already been working for you.