When authors first publish their book, the fresh release date makes it easier to mention the book in day-to-day conversations and more exciting to seek out new promotion opportunities, but what do you do after your book has been out for a few years? Hard core authors say that the best way to sell a book is to write another one, and book marketing professionals say to promote it to a new audience or even repurpose the book content into something new. No matter which approach you choose, APSS may be just the community you need to help you reach your goal of maintaining long-term book sales.
What I appreciate the most about APSS is that they offer a free membership option that includes notification about free educational webinars and conference calls. If you get hooked and you are interested in a paid membership option, you will get a discount on the already affordable membership that offers more for less than comparable organizations for publishers. It also helps that the new head of the organization is book marketing guru Brian Jud who has consulted for traditional publishers, self-publishers and hybrid authors to get bulk and long-term sales. If it has something to do with selling books-especially with selling books in bulk-he has experience with it.
I don’t get any benefit by recommending the organization. I’ve had a free membership for over a year since Jud took over, and I love getting information that I can pass along to authors. I was skeptical about how helpful and practical their webinars would be, but Jud has a long track record of success and I can tell by the way he does business that he’s in the business of putting people before profit.
So whether you have a contract with a traditional publishing company or you are self-published, I highly recommend participating in a couple free webinars to see if the kind of information they offer is the kind of thing you need to keep making sales over time. You’ll have to explore it for yourself to find out whether it can help you with long-term sales like it has for so many others. Learn more on their website: http://community.bookapss.org/.