People come to you because you are an expert who knows how to apply your knowledge to solve their day-to-day problems. Problem-solvers make great authors, and published authors get more media publicity, are publicly recognized as experts, and have more credibility than their non-published peers. If you are a consultant who is determined to write a great book but you are not sure what to write about, use the following book ideas as inspiration.
Book Idea #1: Introduce Readers to Your World of Expertise
- If you are a public speaking coach, your book could cover the basics of choosing a speech topic, organizing your speech, designing a visual aid, and practicing the speech.
- If you are a hair salon business consultant, your book could cover the basics of starting, organizing and running a salon business.
- If you are a life coach who specializes in helping professionals transition from life as employees to life as an entrepreneur, then your book could focus on defining the key differences between life as an employee and life as an entrepreneur and maybe even offer questionnaires or other simple evaluation tools to help readers determine whether this kind of transition is right for them.
- If you are a project consultant and you specialize in using the Six Sigma methodology, then your book may explain what that means, how it is different from SAP and other methodologies, and the basics of how it works.
Whatever your subject-matter is that you offer advice on could be the subject-matter for your first book. To make your book unique, insert any relevant case studies and strategies that you recommend most often. This kind of book could go a long way towards giving potential clients a basic understanding of what you do and helping them build their confidence in your ability to help them solve their problem. It’s also a great way to add a new stream of revenue that you can promote during speaking engagements, complimentary consultations, and even via mediated promotions like articles, newsletters, podcasts and talk show interviews.
This book could also double as training material for any new team members-like administrative assistants or business partners-who need to quickly get up to speed on what you do before they begin representing you to the public.
Book Idea #2: Challenge Readers with a DIY Version of Your Tried-and-Proven Strategies
This is a step up from merely introducing readers to your subject-matter of expertise. This kind of book does not rest on definitions, instead it focuses on introducing and explaining a system you have created for successfully guiding clients to their desired outcome. One of the best examples I can offer for this type of book is “Book Yourself Solid” by business consultation Michael Port. Although he outlines his entire system, he makes it easy to connect with him to get personalized help through his higher-end paid services when readers are motivated to do so, and he as he says in his book to readers who he invites to do the same-those who read the book and never contact him were not likely to buy his services anyway. But if they really liked his message, they are likely to share it with someone else-just like I’ve just promoted his book to you.
This book could also be a great training tool for employees and business partners.
Book Idea #3: A List of Tips for Success
List books can be the easiest kind of books to write. You can have 25 tips, 101 tips or as many tips as you’d like. You can have one tip per page with a paragraph or so of more information to explain it and why it works or simply list the tips and divide them into chapters based on common topics. This kind of book may be the easiest for young professionals who don’t feel comfortable yet with writing a comprehensive book to introduce readers to their subject-matter and for those who don’t yet have a tried-and-proven system to share. “Twins 101: 50 Must-Have Tips for Pregnancy Through Early Childhood From Doctor M.O.M.” by Khanh-Van Le-Bucklin is a fun example.
Book Idea #4: A List of Keys for Success
This is similar to the book that offers the prescriptive how-to DIY approach, but instead of offering specific steps it focuses on sharing principles. You can have as many keys as necessary, but it’s common to see books like this share a relatively small and odd number of keys like 3 keys, 7 keys or 15 keys. “The 7 Habits of Highly Effective People” by Stephen Covey is a classic example of this kind of book.
This is not an exhaustive list of all the books consultants can write, but it is my sincere hope that there are enough ideas here to help you start thinking about how you can write a book that will solve a problem for your readers while helping you reach more people with your message in less time without sacrificing your profit-earning potential. If you’re ready to get started on your book, you can claim your copy of the Author Info Kit for free DIY resources, or book a free consultation with me to get answers to your questions and learn how we can work together to make your publishing dream come true.