Write for your target audience, not for the sake of writing or for your own personal satisfaction.
Because it is all about the readers.
It’s not about what you want to say or what you want them to know. It’s not even about what you think they should want to know. The reader is the one with control, and as the writer, it is your job to give them what they want.
If you’ve been guilty of being focused on your own experiences and preferences when you write, you are not alone. I had someone who pays me to write for him take me back to school and remind me that it is all about the reader and not the writer.
So how do we get out of writing we we think readers want to know and start writing what they actually want to know?
Pay attention to what they are saying.
Whether you directly survey sample members of your audience, read statistics or other research that other people have done, browse blogs, newspapers, magazines, TV shows or even radio shows that target your audience, you need to take the time to get into their heads and discover what they want so you can give it to them.
As authors and writers, we are not merely members of the education industry out on the mission of enlightening the world…we’re also in the world of marketing our information to reach a specific audience.
Use The 15 Minute Book Publishing Plan or to help you define your message on your own and stay on track throughout your writing process. You can also use the Book Blueprint service to have me do it for you.
Can you think of an example of a writer, or even a company, that does a great job of connecting their message to you?
Image by: Wikimania2009 Damián Buonamico [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0) or CC-BY-3.0 (http://creativecommons.org/licenses/by/3.0)], via Wikimedia Commons