[Updated 1/27/2015] Cattle farmers use heated iron rods to brand their livestock with a unique symbol. If anyone finds a lonely cow grazing on the side of the road, the branding symbol lets them know who the owner is.
Authors and other businesses adopt this philosophy by stamping a unique symbol of their own on every piece of communication they share so that it is clear which author or business is the source.
The branding essentials recommended by bestselling author Michael Hyatt include:
- Professional email address
- Professional email signature
- Business cards
- Social media profiles
I agree with most of these recommendations, but I think social media profiles can be delayed until you have established a solid email list-building system through your website, and when you do finally start creating social media profiles, you only need to focus on the few social media networks where your target audience is likely to spend their time.
If you already have social media accounts, then by all means use them, but if you don’t have accounts yet, you don’t need to run out to get them now. You can wait until your system is setup first. If your book is related to a business, you may be interested in the expert system described here, but if your book is not related to an existing business, I recommend that you use the Connection System.
It is up to you to decide whether you want to use your face as your brand and put it on everything, whether you want to create a custom logo for your company that you use everywhere, or if you want to simply use your most recent book cover as your branding image.
The key is to be consistent and make it easy for people to understand who you are and what you offer.
Although you can create a new professional email account on your own using Gmail (this is the best email account provider you can use because of all the business tools associated with it and great spam blocker), but if you prefer collaborating with an expert on the other design elements, I highly recommend browsing Fiverr.com for options.
Question-Which do you think is better for building a brand: using your own image, using a custom logo or using your book cover?
Image by: Derek Gavey from Medicine Hat, Canada (Branded) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons