Your media kit gives reporters, bloggers, book reviewers and even your excited followers all the details they need to help promote your book.
If you are taking the time to invest in designing a website-and you should-then including a media kit is one of the best ways to help you earn a return on your website.
Everyone has their own creative way of designing a media kit, but there are a few basic items that most media kits have in common.
The basic components of a media kit include:
- Author/Publisher Contact Information
- Book cover pictures
- Book availability and buying details
- A book summary
- A professional author head shot
- An author biography
- Other publicity information such as details on where the author/book may have been recently featured (media outlets like sources that have been covered by other media outlets)
Media kit instructions and example
If you have been reading my posts for a while, I am sure you have noticed that I am a big fan of former Thomas Nelson CEO Michael Hyatt’s.
The featured image above is a screenshot of an author website I designed using Hyatt’s method.
Tips for creating a downloadable or easy-to-print media kit
For a more comprehensive approach to building your own downloadable media kit, I recommend investing in the new “Media Kit and Press Release” package by publicity expert Joan Stewart and book template guru Joel Friedlander.
It comes with an instructional e-book to walk you through the creation process step-by-step and Microsoft Word based templates that you can fill-in on your own. You can use the template over and over again for each new book.
This $97 kit is designed to help you stand out from the crowd and get the interviews you want and even help you get the attention of bookstores.
The online media kit allows you to create information once and repeatedly share information with the media outlets that control access to your target readers.
You cannot always control the type of publicity you get from the media, but your kit at least allows you to consistently give out the same information.
You can still offer a physical print option, but the online option is easier to correct and cheaper to share.
Question-Which part of the media kit are you struggling with the most?
(I read every comment and I’m always looking for ways to help you reach your goals. So let me know what’s stopping you from publishing your media kit.)
Disclosure of Material Connection: The Media Kit and Press Release link in the post above is an "affiliate link." This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I believe will add value to my readers.