Writing is a very personal experience that, for the artist, can be its own reward. But if you want to write a book that sells, your reward will not come until people buy your book.
So how do you write a book that sells?
Your book will sell when you are able to solve a problem that readers are already motivated to solve and are already spending money to solve.
Think about it for a minute. How often have you seen infomercials for creative products that were offered at an amazing price but you still didn’t buy it? Sirius radio called me recently and offered to let me use their service at no cost for 90 days, but I still turned it down because I prefer hooking up my phone to my car’s stereo system to listen to my customized stations on Pandora or I Heart Radio instead of surfing a million channels on Sirius…even for free. They don’t solve my problem, so they won’t even get my business if they offer it to me for free.
Your readers probably have the same mindset that I do. If I don’t need it or if I know I can get a better product for free somewhere else, you will never see a dime of my money.
So your challenge, as an author and/or as a publisher, is to focus on a problem that I am already spending money to solve.
For fiction authors, they are often solving the problem of boredom or stress by entertaining readers and offering a mental vacation from it all.
Non-fiction authors are usually writing to inform or persuade, and entertainment is usually a bonus that helps get the attention of your readers.
Although writing is a form of personal expression, if you want to sell it to others you will need to find a way to connect it to a solution, an industry, or even a cause that people are already investing in.
In his 2011 book “The Millionaire Messenger,” Brendon Burchard listed the following nine industries as the most lucrative for experts:
- Money Management,
- Spirituality or connecting with a higher power,
- Home related topics like decorating, fashion or organizing, and
- Life management or being effective.
If these topics work for experts who sell $1,000+ products and services, these are areas that authors may want to consider finding a connection to as well. And if you really want to maximize the reach of your message, connect your message to more than one of these key areas.
If you have any questions about attaching your book’s message to a problem people are already spending money on, write your question in the comment section below.
Image by: BP22Heber (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons