Turn Your Teaching, Webinar or Conference Series into a Book

If you have a topic that you teach or train people on regularly, then you probably have written teaching outlines, written a course or training description, designed promotional brochures, created handouts for participants, created a presentation aid like a PowerPoint or other slideshow, or you may have even recorded yourself teaching or training at some point.

That information that you have tucked away in a file cabinet, stored in a forgotten folder on your computer or stored in that I’ll-get-to-it-soon pile in your office can be just the thing you need to start writing your book.

Experts, teachers and trainers like you invest a lot of time and money into learning as much as you can about your topic and finding new and engaging ways to introduce others to the topic(s) that you are most passionate about. Packaging your information and unique teaching and training strategies into a book will make it easier for your audience members to retain the information you share because they have a resource they can take home with them-like a textbook with your own twist. Because they have something they can take home, it makes it easier for them to share your message with others who need it, and when those people become interested enough to learn more, they may try to contact you to get their own copy of your book or even to get more training from you.

Beyond the benefits of publishing a book for your students, publishing a book that packages the same message you share regularly will help establish your authority as an expert on the topic and make it easier for you to get a promotion on your current job (assuming that your topic is related to the job), get a new job, get new speaking engagements, and even get media attention for you and your message. If you own your own business or run an organization, it is also a great resource to offer to new and existing employees to help them understand exactly what your business and your message stands for so that it will be easier for them to relay that message to others on your company or organization’s behalf.

The Unique Advantages You Have Over Other Aspiring-Authors

  • Message-You already have experience with articulating your message in a way that connects with your target audience. This can be difficult for most first-time authors to develop.
  • Audience-You don’t have to work as hard as other authors to find the people who are most likely to buy your book, and you don’t have to guess how they will respond to your book. In fact, you can take advantage of your access to your target readers by inviting them to give you feedback on your book while you write the early drafts of your book. Your past and current students or trainees will be much more excited about promoting your book to their family members and friends if they have a chance to participate in creating the book by giving feedback.
  • Platform-The word “platform” sounds like a stationary physical object, but in this context it refers to all the dynamic relationships you have formed in your personal and professional life to connect with people or organizations who are passionate about supporting you and/or your message. This means that every non-profit organization-including religious organizations and schools-that you have ever been a part of, your current employer and past employers who you still have positive terms with, the sports team you play with or played with in the past, even the organizations that your children are part of, the people you talk with on a regular basis, your social media connections, your clients, your current and past students and trainees, your sub-contractors, the people in your phone and email address book, and even the mail person or bank employee you regularly strike up a conversation with are all part of your platform. These members of your platform are the people who may be interested in buying your book for themselves and/or promoting it to the people they are connected to in their own platform who could benefit from your message. Successful authors need a great book, a solid platform and an effective marketing plan, and having a platform that you simply need to tweak so you can integrate your book is a huge asset and advantage over most first-time authors.
  • Distribution-Distribution is all about getting your book into the hands of your readers, and your classes, trainings, webinars or conference presentations is a great medium for quickly getting your book into the hands of readers without losing a lot of money to a middle-man distributor.

How to Turn Your Favorite Topic into a Book

The most effective way to turn your favorite topic into a book is to:

  1. Claim your free Author Info Kit so that you can get the information you need to understand the writing and publishing process and outline a plan for creating your book. If you prefer one-on-one guidance, you can schedule a no cost, no obligation consultation with me so I can help you get started.
  2. Schedule at least 3 hours worth of “Book Appointment” time in your calendar each week. Each appointment can be as short as 30 min. or as long as 3 hours, but the goal is to carve out time for you to dedicate to working on your book. You will need this time throughout the rest of your planning, writing, publishing and selling process. If you prefer, you can always carve out a specific day of the month to do it all, but weekly appointments tend to work better.
  3. Organize all the PowerPoints, computer files, printed promotional brochures, teaching notes and other information you have collected and created into a book outline. There is information on how to do this in The Ultimate Self-Publishing Checklist and the Milestone #2 Gallery from the Author Info Kit. If this seems like a bit more than you want to take on solo, you can always partner with me to ghostwrite your book based on your content. Be prepared to write new content to make this the best book you can write.
  4. Have your new book go through at least one round of self-editing and three rounds of editing by someone else who is ideally a professional.
  5. Get feedback from a few interested audience members to make sure that your message meets their needs.
  6. Prepare your platform by starting to talk about the book to your readers and building or updating your website so that it highlights your new book.
  7. Produce your files for your print book using the steps featured in your custom checklist. If you want to release your book as an e-book or an audiobook, this is the time to produce those files too.
  8. Publish your book using the steps highlighted in your customized checklist.
  9. Promote your book and your talk show as key parts of your platform.
  10. Stay alert for opportunities to write more books.

How to Turn Your Next Teaching or Training Session into a Book

If you have a specific book topic in mind that is not covered by any of your earlier episodes, you are just starting to teach regularly and you’re style developing your teaching style or you simply prefer to speak or present your book information instead of sorting through existing material to write it, you can simply plan a special teaching series that presents all the information you want in your book and record it so that the recording-visual and/or audio-can be the book.

The effective way to turn your next teaching or training session into a book is to:

  1. Book a no cost, no obligation consultation with me so I can  talk you through the process and introduce you to the Book Blueprint service. This service will give you a competitive outline for your book that includes discussion questions you can feature in your upcoming talk shows so that your shows can be transcribed and edited into a book using the same steps described above. The Book Blueprint also provides custom strategies for integrating your book into your platform and for promotion your book, your talk show, and your platform.
  2. Use the discussion questions from your Book Blueprint as your outline for your next teaching or training session.
  3. Transcribe your episode/series into a written text, or hire me as your ghostwriter so I can manage the transcription, editing and rewriting for you.
  4. Use the outline I provided in your Book Blueprint to organize your information into chapters….unless I am your ghostwriter and I am doing this for you.
  5. Have your new book go through at least one round of self-editing and three rounds of editing by someone else who is ideally a professional…unless you are using my ghostwriting services and I am doing this for you.
  6. Get feedback from a few interested audience members to make sure that your message meets their needs.
  7. Prepare your platform by starting to talk about the book to your readers and building or updating your website so that it highlights your new book.
  8. Produce your files for your print book using the steps featured in your custom checklist that is included with your Book Blueprint. If you want to release your book as an e-book or an audiobook, this is the time to produce those files too.
  9. Publish your book using the steps highlighted in your customized checklist.
  10. Promote your book and your talk show as key parts of your platform and stay alert for opportunities to write more books.

Final Thoughts

Your book can be a great tool for promoting what you teach, and your classes can be a great tool for promoting your book.

Don’t miss the opportunity to expand the reach of your platform with a book because it is finally an asset that can monetize your show 24/7 without you having to say another word when you use it effectively.

Danielle Fetherson

Danielle helps aspiring authors become published authors. She believes that everyone has at least one book on the inside of them that can make a positive impact on someone else's life. If you have been thinking about writing a book, learn how to start your book today with the free resources at DanielleFetherson.com.

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