Forget the Target Audience, Plan Your Book Around a Single Muse

In their own words, every author I have ever spoken with has said that if their book reaches just one person who really runs with their message and improves their life, then the author would feel like they have lived out their purpose. If you agree that your goal is to touch someone’s life with your message-even if it is only one person-then why not write your entire book with that one person in mind?

Make that one person your muse.

Why Find a Muse?

Focusing on your muse allows you to write your book in a way that will mean something to that one person instead of worrying about what everyone wants.

Focusing on your muse allows you to market the book so that it will attract their attention, offer the book in retail outlets that person is likely to spend their time, and promote your book in a way that would feel authentic and real to that one person.

When you plan your book around a single muse, it makes it easier to make decisions that your entire target audience will appreciate because you made the effort to create a book specifically for each of them instead of a generalized approach that truly connects with no one at all.

Who Will Be the Muse?

Your muse can be anyone who inspires you to share your message.

Maybe your muse is the young man you saw on the news who could take his life to new heights with the information you have.

Maybe your muse is the character in a TV show or movie you saw once who would not have struggled so much if he had your wisdom.

Maybe your muse is your neighbor who always comes across as being rude, the friend who always calls you for advice, the co-worker who is always stressed out, the family member who is always asking for a favor, your favorite person in history who made life decisions that you’ve always considered to be curious or even the younger version of you before the relationship that lasted for seventeen tumultuous years.

The next time you meet or think of a person that makes you wish your book was already published so you can share it with them, write down a quick profile of that person to use as inspiration while you write, market and promote your book.

What Is a Muse Profile? 

Think of your muse profile as the information that may appear on that person’s social media profile.

  1. What is your muse’s name? (You can always make one up or use their real name. This is for your planning purposes only)
  2. What is his/her gender?
  3. Where were they born?
  4. Where do they live? Where have they lived in the past, and why did they move?
  5. What is his/her age?
  6. Where did your muse go to school or get their professional training?
  7. Where does your muse work? Where would that person like to work?
  8. What are your muse’s hobbies?
  9. What does your muse like to do for fun? Where does he/she like to hang out?
  10. Who or what sources does your muse trust for guidance?
  11. What does your muse tend to read?
  12. What does your muse tend to watch?
  13. What does your muse tend to listen to?
  14. What does your muse tend to talk about the most?
  15. What ethical standards does your muse follow?
  16. How does your muse like to learn?
  17. What does your muse like most about himself or herself?
  18. What does your muse like least about himself or herself?
  19. What are the biggest problems that your muse needs to address right away?
  20. What are your muse’s biggest desires that would help him or her move forward?
  21. How would you describe the biggest result your message offers to your muse? (Hint: Your biggest result should be related to your muse’s biggest problems and/or desires.)

You do not have to answer all of these questions, and these are not the only questions you can use to create a profile. However, your answers to the questions you choose to answer and any other information you add to the profile will help you include information in your book that they value, address their unique issues, seek reviews from the people and resources they trust, publish your book in the formats that match the way they like to learn, promote your book in the places they tend to hang out, and take many more actions that are likely to help you form meaningful connections with your target audience members.

Final Thoughts

No one likes to be treated as if they are one of many, so write and publish a book that means the world to one person by designing your book to present the message that will help change one person’s world.

Think of who you want your muse to be, create a muse profile, and keep that profile by your side through your entire planning, writing, publishing and selling process.

Get your copy of the Muse Profile worksheet as part of Milestone 1 Resource Gallery in your free Author Info Kit.



Danielle Fetherson

Danielle helps aspiring authors become published authors. She believes that everyone has at least one book on the inside of them that can make a positive impact on someone else's life. If you have been thinking about writing a book, learn how to start your book today with the free resources at