If your book’s message is on a timeless topic-like any of the nine topics featured in The Secret to Writing a Book that Sells-then you never need to worry about your book suddenly becoming irrelevant. However, with hundreds of thousands of books being published each year, part of your challenge is to keep your book on the radar of readers who are interested in topics like yours.
One way to do this is by celebrating your book anniversary with a fresh foreword that is written by someone your readers can trust.
Let’s say that two years ago you published a book that gives tips to single-dads who need help navigating in a world that is geared more towards supporting single-moms. You know that your book is amazing. Your readers know that your book is amazing. But how will the newly-single-dad who just got divorced last week learn about your book now that dozens of books on your topic have been published since you released your book and now these new releases are grabbing his attention instead of your tried-and-true book?
One way to relaunch and revive interest in your book would be to find someone that newly-single-dad already trusts and ask that person to write a brief foreword for your book. The person you approach may be a popular sports columnist, an editor of a men’s magazine, a talk show host, a respected actor or even an academic expert on being a single-dad. Your goal is to simply find someone that your reader will trust-whether it is the name of the person they trust or the position they hold.
To make the most of this approach, there should be a mention of the foreword on the title page and maybe even the book cover (e.g., “With a Foreword by Dwayne “The Rock” Johnson”). The foreword does not need to be long, but the person who will write your foreword agrees to do so, you can send them a copy of your book-either a print copy or an emailed digital copy-for them to read so they can write remarks about the book that readers will see before they get to your preface or other key parts of the book. Think of the foreword as the opening act that warms up the readers for your message.
Then you could release the new edition of the book with the foreword from someone he knows so that he’ll be more likely to pick your book out of list of similar titles.
While you’re in the process of adding a foreword to your book for the new release, take advantage of the opportunity to perform another round of editing and to look for any other tweaks or additions you can incorporate into the new book. If you are a self-publisher, you will want this new edition to have a different ISBN than your previous edition.