Book writing and publishing decisions are based on business facts but allow you to indulge in your creative side. But when it comes to selling your book, it’s less about creativity and more about sales.
Sales-and the coveted bestseller status associated with high sales-are not guaranteed to any author-even if you are published through a large traditional publishing company.
But when you:
- outline a publishing and marketing plan that connects you and your message directly to the target audience of people who need your book the most,
- write a book that speaks directly to your target audience and delivers exactly what they need in a unique way that makes you stand out from competitors, and
- build a platform that allows your target audience of followers to learn more about your message and engage with you,
you have a much better chance of having a book that sells.
The only thing left to do is to promote your book so that the world knows about it.
Whether you partner with a traditional publishing company or self-publish your book, the success of your book heavily relies on the work you do to promote it.
Use the following posts for inspiration on promoting your book:
- 7 Weekly Book Marketing Goals You Can Adopt Today
- Non-Fiction Authors Are Using Udemy Online Courses to Create Passive Income & Promote Book Sales, Should You?
- Make Independent Bookstores Beg to Carry Your Book
- Clever Way to Sell e-Books in Person
- Turn Your Book into a Career with a Basic Sales Cycle
In all your promotional efforts, don’t miss out on these opportunities to promote your platform too:
- Public Speaking Tips for Authors Part 1 of 3: Questions to Ask Your Host That Help You Choose Your Topic
- How to Learn More About Becoming a Professional Speaker
- Will a Coaching Business Take Your Message to the Next Level?
Visit the Resource Gallery for Milestone #7 to learn more.
When your book is published and your book launch is complete, you will have completed Milestone #7: Promote Your Published Book and Platform.
Unlike the previous milestones, promoting your published book and platform is an ongoing process that only ends when you are tired of selling books.
The 90 Day Review Cycle
Every 90 days-or 3 months-you’ll want to review your marketing strategy and revise based on your success. If there is a part of your strategy that is not working, tweak it to make it better or drop it all together and try something else for the next 90 days. If there is something that is working well, do more of it or focus on it exclusively over the next 90 days.
After 90 days of the new strategy, you will review it for strengths and weaknesses and then implement changes for the next 90 days of marketing.
After one year of this process, you will be ready to plan your marketing strategy six months in advance but still with 90 day review periods.
After two years, you may be ready to plan twelve month-long campaign periods.
Every three to five years you may be ready to remix your book into a new product.
The Business Behind Being an Author
Learning to sell and promote your book is important, but it is also important to understand how to effectively manage the business side of those sales to avoid any major legal or financial issues later on.
The following collection of posts are chosen to help you master the business side of book publishing:
- Tax Deductions and Other IRS Matters for Authors
- Danielle’s 2014 Must Read Books for Non-Fiction Authors
- Track Your Nationwide Sales with Amazon’s Author Central
- Are You Ready to Have An Author’s Assistant?
- Is Your Book Ready for a New Edition?
- 6 Ways to Remix & Reuse Your Book Content
- 3 Things Every Published Author Needs to Be Successful
- Where Does Book Publishing Fit into Your Marketing Strategy? This is especially helpful for authors who are using their book to promote
Browse “The Business Behind Being an Author” blog category to learn more.
- How Do I Sell More Books?
- How Long Should I Wait Before Releasing My Second Book?
- Should Authors Form an LLC?
Browse the “Publishing FAQs” blog category to learn more.
In practice, book sales and promotion is an ongoing process of trial and error. I still encourage you to use the best practices and tips shared on this page, but realize that your results will be based on your ability to learn from your promotional and sales efforts and make the next round of sales much better.
Perseverance is key.
Every 90 days, review your book sales. You can do this by taking notes on what worked well and what didn’t work, and then update your marketing plan for the next 90 days based on what you have learned from your sales over the past 90 days.
If you have questions along the way, take advantage of a free consultation to learn what steps you can take to reach your goal.